Rains is a modern lifestyle rainwear brand that creates waterproof designs for the global citizen.
Influenced by his Scandinavian heritage, Rains takes an uncompromising approach to simplicity that is rooted in practicality and relevance.
Rains believes that good rainwear should not neglect well-considered design.
And in fact, Rains clothing, bags and accessories are designed to withstand the stormiest climates, while addressing the most current trends.
The name Rains celebrates the basic element from which Rains products aim to protect the wearer: rain.
A word that, historically, has proven to bring both joy and annoyance.
And Rains offers the opportunity to reclaim the word and to consider inclement weather as an opportunity rather than a problem.
So, each product becomes a celebration of precipitation and the opportunity that lies in a rainy day.
Since 2013, Rains has set out to reimagine quality rainwear.
Born out of a desire to reinterpret the traditional rubber raincoat in an innovative way, Rains began with a single product: a poncho.
The following season, Rains introduced a full collection of rainwear, bags and accessories.
Today, each collection continues in the same spirit; providing a mix of revitalized designs from the rainwear archives and original solutions made exclusively by Rain.
Since 2016, Rains has opened concept stores in carefully selected cities around the world, including Copenhagen, Paris, New York and London.
While based on the same design principles found in each rainwear collection, the architecture and interiors of each store are carefully designed to reflect the original characteristics of the spaces.
Rains' bright, modern and surprisingly uplifting universe has become a key hallmark of Rains stores in city after city.
