ADIDAS
The three-striped brand that established itself in Germany in 1949 experienced its first great successes thanks to exponents of the world of sport: Stan Smith, Messner, Beckenbauer's Germany and Maradona are just some of the athletes who crowned their triumphs wearing a pair of Adidas shoes. Starting in the 1980s, the success of sportswear and low-top sneakers with the Trefoil logo allowed Adidas Originals to go beyond the sports world and establish itself as a casual wear brand as well. The first non-sports personalities to sponsor the Adidas style were the RUN DMC: the Superstars mentioned in their song are still the best-selling Adidas shoes in history. The iconic model of the 3-Stripes style is undoubtedly the Stan Smith: clean and original design, destined to never fade. The foresight in creating a contamination between sportswear and fashion has guaranteed the brand collaborations with celebrities of the caliber of Kanye West, confirming the fact that the classic design and authentic style of Adidas have been able to ride the wave of evolution.
