A legend with recent origins. The adidas Ultraboost made its debut in 2015, immediately becoming a reference model that goes beyond the boundaries of running.
The German sportswear brand collaborated with environmental organization Parley for the Oceans to create the Ultraboost Parley.
The UltraBoost Parley uses 85% of the Primeknit upper made from Parley Oceans Plastic , a material created from recycled plastic that threatens to reach beaches and coastal areas.
By collaborating with Parley, Adidas has also created Primeblue: a high-performance recycled material. As many as eleven plastic bottles are used and recycled to create one UltraBoost Parley.
A partnership that focuses on the ecological challenge but also on product innovation.
The delicate theme of recycling and eco-sustainability are fundamental points of the vision of Little America Store that we carry forward also by selecting products inside the store such as the Ultraboost Parley, which give importance to these themes.
