First launched on the market in 1971 And created for an important sports figure of those years, the very famous " Stan Smith" sneakers have become a fashion icon, capable of giving a touch of style to every outfit. In fact, these shoes have been one of the most worn models, becoming one of the brand's flagship products and which have characterized its history. But why these sneakers with a minimal look have managed to establish themselves on the market and become a cult? To what or to whom do they owe their success? If you want to discover the true story of the "Stan Smith" continue reading the article: you will find all the curiosities that have characterized the birth of one of the most famous and recognizable shoe models in the world. In the 60s, when the Adidas Stan Smith were the “Adidas Halliet”, they did not have the features that today make them recognizable throughout the world. Only when these sneakers They took the name of the American tennis player all those elements that are still present today were introduced: the iconic Adidas trefoil on the heel together with the name of the American athlete on a green background And, on the tongue, the the tennis player's face along with his name and the Adidas brand. Here's another little curiosity: until 1971 on the tongue of the sneakers Stan Smith still had the face of Robert Halliet. From 1971 the success of these shoes was continuous and unstoppable: In the 1988 Adidas even entered the Guinness World Record for having sold 22 million pairs of shoes in just one year while, in 1994, the sales exceeded 23 million. In the 90s, in fact, the “Stan Smith” became a true icon for young people from all over the world, so much so that they are listed among the "Most Influential Sneakers in History". After a drop in sales in the early 2000s, Adidas decided, in 2005, of to create a special edition of this shoe, creating the “Smith vs Nastase”, on which the profiles of the two tennis players who challenged each other in a historic Wimbledon final in 1972 were reproduced. But not only that: in the 2000 Adidas created the “Stan Smith Millenium”, made especially for the American tennis player when he became a coach. In 2011 the famous brand decided to stop producing the model but, in 2014, given the great demand from the market, Adidas decided to put the timeless “Stan Smith” back on the market, announcing the event through its social networks, creating great anticipation and expectation. The one launched on the market in 2014 was a model that paid homage to the traditional version, a return to the past that further contributed to increasing the success of the Adidas Stan Smith among its fans. These Sneakers have also been associated over time with various youth culture movements , especially that Hip-Hop, thanks to some important figures of the scene, such as the rapper Usher And Jay-Z, who collects them or includes them in their music videos. In short, the Adidas Stan Smith, in addition to significantly increase sales and the Adidas brand, they are certainly one of the few products that have managed to become a symbol of the lifestyle, a timeless fashion icon and a cult object very trendy.
