What started as a retail store in the beautiful town of Aarhus, Denmark in 1997, has since grown into an international fashion brand. Minimum is the result of a shared desire to design clothes that are accessible yet fashionable with an eye for detail, quality and fit as well as sustainability.
In our spacious industrial headquarters on the Aarhus harbour, Minimum currently has over 50 ambitious employees working in a healthy workspace to create excellent and sustainable products. Minimum is the quintessential bridge between rich Nordic heritage and a minimalist approach to design. Before niche trends become commercial, Minimum is the forerunner of those trends that then tend to become mainstream. Their collections are characterized by being fashionable at an affordable price without compromising on quality. Always stylish and with a global vision of trends, Minimum incorporates clear lines and a direct and simple view of the latest fashion trends into their collections.
