The “Mother of Jeans” earned her nickname not only because she was born way back in 1853, with the aim of providing workers in heavy industry with sturdy, durable clothing, but above all because she invented jeans and denim as we know them today.
With over 160 years of history, Levi's has established itself as an iconic brand of American style thanks to its ability to reinvent and renew itself as it evolves with the times and today boasts official stores in more than 110 countries around the world.
The famous patch with two horses trying to tear a pair of jeans by pulling in opposite directions is the symbol of the concept of resistance that Levis Strauss & Co. intends to offer, even if, later, another characteristic logo of the brand is added to the leather label, that is the red tab, the small red tab with the Levi's written on it, sewn like a flag on the back pocket.
The trousers numbered 501 still represent the classic Levi's jeans model today, the one that par excellence represents the concepts of freedom, independence and the American lifestyle.
