THE NORTH FACE
The famous American logo depicting the granite rock of Half Dome has been a symbol of guarantee for explorers around the world since 1964. The North Face has established itself as a world leader in the world of outdoor equipment, thanks to items that high performance, equipped with the most innovative technologies. Functional clothing for mountaineers, climbers, hikers, winter sports and endurance athletes is famously used for expeditions to Mount Everest and it is precisely from these contexts that the idea of creating the Nuptse was born, a down jacket with a revolutionary design, light and warm at the same time, thanks to the structure that minimizes the movement of the down padding. Soon, what began as a fashion for explorers becomes a real lifestyle: the welcome comes directly from the world of music, when two members of the Wu-Tang Clan wear The North Face jackets in Method Man's debut video, and the trail of success continues with important collaborations with brands of the caliber of Supreme and Sacai. Today, alongside the performance line, we find a collection of t-shirts, sweatshirts, jackets and accessories designed specifically for the city: in this giant of outdoor clothing, technical and casual coexist without contrast.
