MINIMUM
The Danish brand symbol of the essential and eclectic progressive style that characterizes emerging Nordic designers and is popular with young people all over Europe. After its debut in 1997 with a single-brand store in Aarhus, it launched its first men's collection in 1999. The assortment dedicated to women appeared in 2007. The Minimum team has an average age of 30 and is well aware of the tastes and new trends that fascinate millennials and not only: the clothing expresses, in fact, a loose line, very personal and adaptable both to free time and to expressly formal occasions.
